Tips For Effective Typography Making From The 2014 Charlotte Technical Writing Conference
In the ever-changing evolution of the typography industry, it is essential to learn how to adapt to the continuous changes by attending educational opportunities with well-versed speakers, such as the 2014 Charlotte Technical Writing Conference.
Story Of Typography
First of all, where did it begin? The start of typography dates back to the 13th century in medieval Europe when people would write on tiled walls. The art of typography was all about human creativity and aesthetic appeal which continued to evolve as technology developed, generation by generation.
However, typography isn’t all aesthetic and creativity. Typography was meant for something greater, far more powerful than just random scribblings. It needed to communicate something relevant for society to comprehend, understand, and live by.
As the aesthetic of typography evolved, somehow, it lost its essence along the way. But not to worry because, with proper guidance from the right professionals, we can bring back the influence it once had.
The Right Writing
One of the essential factors which makes typography powerful is the concept of technical writing. It involves powerful word choice and technical communication which can help the typographer communicate relevant ideas to the public. More than just choosing a nice font with a well-complemented color palette, it’s still very essential to check your content.
Given this, we’ve listed a few ways on how you can improve your typography creations through proper technical writing:
- Know your audience. Powerful content came from a well-conceptualized idea.
- Let the ideas flow. Having well-researched details will make the writing process easy.
- Make it a classic. Powerful typography and technical writing can make the content last for ages, no matter what generation.
- Be relevant. Focus on social issues that highlight your audience’s experiences. It will give your typography content and your viewers an indescribable bond.
- Contextualize it. Use a language which is understandable for your target audience. You don’t want your work to end up being just passed by since the audience can’t read it, don’t you?
- Focus on your message. If there’s a word count you’re aiming for, remember that a powerful message will matter more than its length.
- Add important details. After all the writing, comes the aesthetics. Make it visually appealing so it will easily be remembered.
Remember words are powerful. Always use them wisely!